As a CEO, you have tremendous influence over your company’s brand, messaging, values and strategies. You also have a personal brand that increasingly today needs its own shaping, nurturing and feeding.
One powerful way to improve your personal brand and your company’s messaging is to have your own blog. Your voice, insights, opinions and news needs a vehicle that can project your thoughts across multiple channels.
Knowing why a blog makes sense and best practices is an ideal way to get started.
Why Should I Create a CEO Blog?
First, consider the multiple audiences to which your voice matters. There are stakeholders and in some cases shareholders that value your communication.
Internal blogs allow you to communicate to employees in a very different way. The benefits include:
What Is the Difference Between Internal and External CEO Blogs?
External blogging has its own advantages. The tone and content of internal and external blogging likely will be different but the tone, themes and messaging should remain consistent. The advantages of external blogs are:
In a 2016 New York Times article, Microsoft founder Bill Gates, who focuses much of his energy now on his philanthropic foundation, spoke about why he blogs. “It … helps to have a platform for talking about the work I’m doing, both through the foundation and separate from it, because I find people are curious about it,” Gates said.
What Makes for a Successful CEO Blog?
The best CEO blogs are authentic. They don’t just regurgitate press releases or quarterly results. They inject humanity and persona into the work that your company does and gives you a visible, recognizable brand. Here are some other elements of a successful CEO blog:
Where Can I Find Good Examples of CEO Blogs?
CEO blogging can have a deep impact on internal and external messaging. With a clear understanding of goals and tips, your blog will be ready to be published.
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