When it comes to watching videos online, no name comes to mind more often than YouTube. They host nearly 2 billion users each month. 60% of people now prefer watching YouTube to watching TV. 80% of people under 49 are watching videos on YouTube.
It’s popular. We get it. Everyone is on it. And there’s a huge variety of content from funny cat videos to videogame walkthroughs to guided meditation. And the fact is that regardless of whether or not you have any reason to hide what you’re watching, it’s no one’s business what you watch on YouTube as long as it’s not illegal. And even that can be a gray area.
But first, what does YouTube do with your viewing history?
YouTube is owned by Google, one of the biggest and most powerful tech companies in the world. Through Google’s many tech assets, they can gather endless amounts of data about you. While we don’t believe Google has any nefarious intentions for this data, we do know that Google puts this data to work to expand the empire they’ve built, primarily by enhancing their ad platform.
In a practical sense, they use this data to learn about individual and demographic behavior. What ads do you click? What makes you click? How long do you watch videos? What do you watch? All of this information helps a company like Google show you more relevant and targeted ads that may be hard not to click because they’ve been engineered with such precision.
Modern analytics allows Google to glean endless amounts of data and aggregate it into a useable form. Using artificial intelligence (A.I.), they can automate this entire process. Each time you visit, it learns something new and continually adjusts the algorithm to deliver more targeted ads.
In YouTube specifically, they can also use viewing data to make relevant recommendations to you.
This technology is actually great. It has opened the doors for personalization and relevancy in advertising that can’t otherwise be achieved. And people love that. 57% of people say they’re willing to share more data for a more personalized experience. But you have a right to control this flow of information.
These instructions are the same whether you’re on Apple or Android. In order for this to work, you do need to log into your YouTube account. And before we go any further, let’s get one misunderstanding out of the way. Just because you don’t log in doesn’t mean they don’t track you. They put cookies on your device to track every visitor.
Follow these steps.
But you may still have a pressing question. We’d like to address it.
Personalization is pretty cool. YouTube can very quickly figure you out and recommend things that you weren’t even thinking to search for but would love to view. YouTube’s personalization is kind of like having your own personal assistant that knows you so well that they can always recommend the perfect thing.
Sometimes that you might want to consider privately watching include:
Yes, YouTube and their parent company Google are collecting a lot of data about you. They use this data to enhance your online experience. And most of the time, personalization is awesome. But you may not always want this data collected. And you have the power to say when you’d prefer not to share. Use incognito to watch YouTube videos privately when you want to and turn it back off to get the best recommendations.
Thanks for helping us upgrade our Macs and get them working exactly as our business needs! Fast, convenient and very knowledgeable! You’re the best!
Alary Technologies has been our IT support team for the past year at the START Clinic for Mood and Anxiety Disorders. They have done a excellent job in upgrading our system, organization, and supporting us in technical computer matters. Compared to other IT companies we have worked with, Alary Technologies comes on top. Ahmed Kufaishi the Managing Director at Alary Technologies is solution focused, knowledgeable and makes an effort to really understand his clients’ needs. It has been a pleasure to work with Ahmed and Alary Technologies. I would recommend their services to other companies and clinics.
“We continue to work with Alary Technologies due to the fact that they are quite educated and knowledge based with current upgrades, and their commitment to their customers.”
Ahmed has been providing our company with expert IT services for close to 3 years. He has guided us through hardware upgrades, server back up procedures and was instrumental in brokering a custom software program that fully automated some key functions in our business. Ahmed has always been thoroughly professional in all his dealings with us and has provided consistent and sound advise for all of our IT requirements. We consider Ahmed and Alary Technologies to be an important partner for our business.
It is refreshing to work with someone who can organize things and describe in plain language. I have a large and growing knowledge base for my work as an architect. I have realized that I can’t do everything, that I do need a team member who can look after this one relatively small by crucial part of my practice.